Summary

Pawsome is an all-natural pet fresh food producer located in Shanghai. For this project we were tasked to redesign the website for a higher converting onboarding process so that it's more user-friendly for pet owners to customize meal plans for their beloved pets and to view their future shipments.

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What we've done

1. Research on user behaviours and created user persona and redesigned user journey

2. Created component-based UI kit

3. Website redesign and optimization to enhance meal plan user conversion rate

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